Starlink pricing and promotions

Starlink's paid subscriber base reached 12 million at the end of June, an increase of roughly 17% in three months. Data collected by Kadoa suggests that targeted strategic pricing initiatives are being rolled out to speed up, and perhaps even rebalance, this growth. While Starlink has a truly global audience, its pricing strategy is already adapting to allow it to break into and grow new markets.

Coordinated Mini Kit cut across Latin America

Since late August, Starlink has cut the price of its entry-level Mini hardware across 17 Latin American markets by as much as 65%. Rather than flagged promotional offers, these cuts appear in list prices and suggest a rebasing of the hardware to encourage uptake amongst price-sensitive users in the region.

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In the developed markets shown here, Australia and New Zealand saw reductions on the Mini Kit of 28% and 22% respectively, with the cuts being much slimmer than in Latin America.

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Discounting shows up as list-price cuts, not promos

Since July 5, we observe 28 list-price changes across all markets, every one a reduction and all but one on hardware. Subscription pricing was essentially flat. These are changes to individual product listings; multiple listings can represent the same hardware in one market.

Between two and five products carry a flagged promo on any observed day. The standouts are:

• Brazil's Mini Family Bundle at R$499, with the end date extended twice to November 30.
• Bangladesh's Gen 2 kit at approximately 46% off through November 3.
• A US $0 Rental Kit offer with a listed end date in 2030.

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Range and footprint are changing

Since July, coverage in the observed price lists has grown from 159 to 165 countries, adding roughly one market every two weeks. Additions include Côte d'Ivoire, Seychelles, Iraq, Turks and Caicos, Equatorial Guinea and Uganda.

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From September 18, some Mini Kit listings change their name to Mini X. The chart separates those names; the decline in Mini Kit listings should not be read as an equivalent withdrawal from markets.