You’ll own Wisable’s marketing strategy and execution across channels, with a focus on driving awareness, engagement, and qualified demand from small business owners. Key responsibilities:
- Design and execute an integrated marketing strategy spanning brand, growth, content, paid media, partnerships, and lifecycle marketing.
- Manage external agencies across SEO, SEM, paid social, and other performance channels, while continuously testing and evaluating new channels to identify the highest-performing growth levers.
- Own website and email messaging end-to-end, ensuring clarity of value proposition, consistent brand voice, and solid conversion performance.
- Lead conversion rate optimization efforts across the website and funnel, including experimentation with landing pages, messaging, and calls to action.
- Build and run email marketing and nurture programs that support lead conversion, education, and long-term engagement.
- Partner with an external agency to reimagine and establish Wisable’s brand, and serve as the internal steward to ensure consistent execution across all touchpoints.
- Create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
- Develop and execute live event and field marketing initiatives, such as conferences, sponsorships, or local events, to generate demand and build brand visibility.
- Explore and manage additional media channels as appropriate, including offline or upper-funnel efforts such as billboards, print, or television.
- Partner closely with a content lead to create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
- Manage the marketing budget and reporting on performance, insights, and next steps.