29 Oct 2026
For the first time ever, Google Search is below half of Alphabet's revenue
Search brought in $63.4B of Alphabet's $128B revenue in the quarter to Sep 2026: 49.7%. It is the first quarter below half since Alphabet began reporting Search revenue on its own. In the 31 quarters before, Search was between 52.8% and 62.0%.
The quarter to Sep 2026
Against the same quarter a year earlier.
- Search share
- 49.7%
- Down 5.6 pts on a year earlier
- Search revenue
- $63.4B
- Up 12% on a year earlier
- Everything else
- $64.2B
- Up 40% on a year earlier
- Google Cloud
- $30.7B
- Up 103% on a year earlier
Search's share of Alphabet's revenue
Google Search & other revenue as a share of Alphabet's total revenue, each quarter.
Dec 2018 to Sep 2026
| Quarter | Search | Share |
|---|---|---|
| Sep 2026 | $63.4B | 49.7% |
| Jun 2026 | $63.3B | 52.8% |
| Mar 2026 | $60.4B | 55.0% |
| Dec 2025 | $63.1B | 55.4% |
| Sep 2025 | $56.6B | 55.3% |
| Jun 2025 | $54.2B | 56.2% |
| Mar 2025 | $50.7B | 56.2% |
| Dec 2024 | $54.0B | 56.0% |
| Sep 2024 | $49.4B | 55.9% |
| Jun 2024 | $48.5B | 57.2% |
| Mar 2024 | $46.2B | 57.3% |
| Dec 2023 | $48.0B | 55.6% |
| Sep 2023 | $44.0B | 57.4% |
| Jun 2023 | $42.6B | 57.1% |
| Mar 2023 | $40.4B | 57.8% |
| Dec 2022 | $42.6B | 56.0% |
| Sep 2022 | $39.5B | 57.2% |
| Jun 2022 | $40.7B | 58.4% |
| Mar 2022 | $39.6B | 58.3% |
| Dec 2021 | $43.3B | 57.5% |
| Sep 2021 | $37.9B | 58.2% |
| Jun 2021 | $35.8B | 57.9% |
| Mar 2021 | $31.9B | 57.6% |
| Dec 2020 | $31.9B | 56.1% |
| Sep 2020 | $26.3B | 57.0% |
| Jun 2020 | $21.3B | 55.7% |
| Mar 2020 | $24.5B | 59.5% |
| Dec 2019 | $27.2B | 59.0% |
| Sep 2019 | $24.7B | 61.1% |
| Jun 2019 | $23.6B | 60.7% |
| Mar 2019 | $22.5B | 62.0% |
| Dec 2018 | $23.3B | 59.4% |
About the data
- Search is the line Alphabet reports as "Google Search & other": ads on Google Search and on other Google properties such as Gmail, Maps and Google Play. YouTube ads, the ad network, subscriptions, devices, Google Cloud and Other Bets are counted in everything else.
- Search revenue still grew: the share fell because the rest of Alphabet grew faster.